PANDORA is most commonly recognized for its customizable charm bracelets but it also offers other fine jewelry lines consisting of rings, earrings and necklaces
Pandora was started in 1982 by goldsmith Per Enevoldsen and his wife, Winnie, in modest surroundings on Nørrebrogade in Copenhagen, Denmark. They often travelled to Thailand in search of jewelry for importing, and as demand for their wares increased, the company focus shifted to the wholesale business In 1987, after several highly successful years as wholesalers, the company discontinued its retail activities and moved to larger premises. After a few more years as wholesalers, Winnie and Per were inspired to open their own factory in Thailand. This was done as a means of ensuring, among other things, control of their own designs. Lone Frandsen was hired as a designer, and the company began to focus on creating a unique jewelry brand. In 1996, Lisbeth Larsen, goldsmith and designer, joined the company and, together with Lone, she has played a key role in defining PANDORA's style.
PANDORA is perhaps known best for its modern twist on the classic charm bracelet. In 1999, PANDORA introduced its patented charm bracelet to the Danish market, and the bracelets quickly became popular all across Europe. PANDORA bracelets have a patented threading system that allows charms to be placed, added and rearranged, by the wearer. PANDORA has created more than 800 handcrafted charms. Charms are handcrafted and available in sterling silver, 14k gold and murano glass, sometimes with semi-precious stones or precious gems
PANDORA also offers collections of rings, earrings and necklaces. Among these products are PANDORA's "Mix-and-Match" earrings, which consist of a collection of ten silver and gold hoops and 80 different charms, which can be interchanged to create new looks.
PANDORA's "Match" jewelry line features an assortment of rings, earrings, necklaces and toe rings that are meant to coordinate with PANDORA's charm selection
In 2008, PANDORA introduced a new collection of jewelry called "LovePods," made entirely of 18k gold and gemstones such as diamonds, amethyst, peridot, quartz, citrine, spinel and topaz. The LovePods line features a selection of rings designed to be "stacked," or combined together, to create unique looks. The collection, designed by goldsmiths Mads Trolle and Le Antony Gray, also includes a range of station-style necklaces, pendants, bracelets and earrings.
PANDORA'S Charm Bracelet
Rings from PANDORA's "Match" Collection
PANDORA's "Mix-and-Match" Earrings