Kiss the signs of aging goodbye! L'Oreal's best selling lipcolour is now available with anti-aging serum! Colour Riche® Anti-Aging Serum coats your lips with rich, creamy colour and it's enhanced with L'Oreal's exclusive Anti-Aging Serum, including ProXalyne, Collagen and other powerful ingredients. Their exclusive Anti-Aging Serum instantly improves definition, fills surface lines, and creates fuller looking lips. Plus the lipstick contours for easy, precise application. Choose from 16 luxurious shades for a perfectly defined, younger-looking pout.