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Lomography Diana+ plastic vintage camera from Urban Outfitters creates soft and dreamy images

So here's how the story goes: back in the '60s, a small firm in Hong Kong created an inexpensive camera called the Diana. Crafted entirely of plastic, each camera cost only a dollar at the time of its release! Although it was only produced for about 10 years, Diana became a favorite with avant-garde and lo-fi photographers. They loved its soft and dreamy images, super-saturated colors, unpredictable blurring, and random contrast. Diana shots were raw and gritty, with a character all their own. They couldn't be duplicated by any other camera on Earth! But after the camera was discontinued in the '70s, functional examples became difficult to find and increasingly expensive to purchase. Dianas were in high demand! And given the cameras exceptional images and retro good looks, the fine folks at Lomo decided that it was time for a comeback!
Not satisfied with a simple reissue, Lomo decided to add something to the original. That meant adding all-new functionality to the camera and dramatically expanding its creative potential. They called it Diana+. Its body was re-cast using a duplication of the original mold. The lens was balanced to obtain those "perfectly imperfect" dreamy, gorgeous, color-drenched, sometimes-blurry, and often-mindblowing images. And this Diana knows a few new tricks, too! Features include an integrated hotshoe flash mount for use with the Flash+; 2 shutter speeds: one for day and one for night; the ability to shoot multiple or partial (overlapping) exposures; two image sizes for 12 square shots or 16 square shots on a roll of film; new Pinhole function: remove the lens, set the aperture to a super-small pinhole and shoot a super-wide-angle, severely old-school image through a tiny hole; new endless panorama function: shoot a long, concurrent, and unlimited panoramic image, with almost no space between each individual frame. Includes: Diana+ camera (with lens cap, strap and shutter lock), Diana Vignettes photo and story book and instruction manual; 5"w, 3.75"h, 3"d
(Diana+ camera $55; Diana F+ camera $95 at Urban Outfitters)


Lomography Diana Deluxe Package: The Lomography Diana F+ camera, plus a huge assortment of lenses and accessories! Create an unlimited variety of incredible analog images with the world's first all-plastic medium format and 35mm film camera system. An insane amount of gear, you paparazzo, you. Diana F+, Diana Flash, hotshoe adaptor, cable release collar and cable release, Diana back and 4 masks for 4 kinds of film, viewfinder adapter, universal viewfinder, fisheye viewfinder, splitzer multiple exposure tool, 20mm fisheye lens, 38mm super-wide lens, 55mm wide-angle and close-up lens, 110mm telephoto lens, and "Diana Vignettes" hardcover photo book; 22.75"l, 18"w, 4.25"h (box) ($250 at Urban Outfitters)


Diana+ Camera
Diana F+ Camera
Lomography Diana Deluxe Package

Posted by Amanda, in General.

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