Both Estée Lauder TurboLash All Effects Motion Mascara and Lancôme Oscillation are powered by tiny batteries contained in their caps. The Estée Lauder wand starts softly trembling as soon as the cap is unscrewed (and turns off again when it's twisted back on); Lancôme's has a button on the side that lets you control when it vibrates. The pulsating motion of these wands is supposed to eliminate clumps and coat each lash all the way around for more fullness. Maybelline is entering the growing segment of unique lash-enhancing products with the upcoming release of its newest product, Define-a-Lash Pulse Perfection.
Estée Lauder TurboLash All Effects Motion Mascara
Estée Lauder 's turbo mascara is available exclusively at Saks Fifth Avenue for $32. Turn on the power and the brush does the rest. An innovation of design and engineering, this motion mascara promises to help you achieve lash effects you never thought possible with volume, length, curl and separation all at once. With micro-pulse bristles, the brush works its magic, moving rapidly continuously separation and saturating your lashes with a rapid release gel formula. Finds lashes you didn't even know you had and coats them instantly and perfectly. The motion brush keeps lashes clump-free. In Style (August 2009) rated this vibrating mascara as "best for thickening."
Lancôme Ôscillation Vibrating Infinite Powermascara
The first vibrating powermascara by Lancôme provides 7,000 oscillations per minute for ultimate lash transformation. Press the button and experience a breakthrough sensation in application. In one easy new gesture, let the vibrating brush combined with an exquisitely smooth formula wrap every lash up to 360 degrees. With this revolutionary mascara, your lashes will instantly appear ultimately extended, exceptionally separated, and virtually multiplied in number. The brush was created by Jean-Louis Guéret, who has developed almost 400 mascaras in his lifetime. In Style (August 2009) rated this vibrating mascara as "best for lengthening."
Maybelline Define-a-Lash Pulse Perfection
Maybelline's newest product, Define-a-Lash Pulse Perfection is battery-powered mascara and the first of its kind in the drugstore category. It will officially debut in July for $15 at your local drugstores. At 7,000 vibrations per minute, the movement of the brush is designed to mimic the zig-zag motion that a professional makeup artist might use. Available in two washable shades (Very Black and Blackest Black) and one waterproof shade (Very Black), this mascara carries with it a battery life lasting for a minimum of 130 applications, or over four months. That's just in time to make it under the three-month expiration mark. In Style (August 2009) rated this vibrating mascara as "best bang for your buck."